A beautifully illuminated monument sign is likely the first chance you have to make a great impression on your clients, customers, or visitors. Apartments, retail stores, business parks, churches, school campuses, ...
Your advertising plan should address the following stages:
» Who is your TARGET AUDIENCE?
» What do you want to COMMUNICATE?
» What is SINGLE MOST EFFECTIVE way to advertise your business?
» What RESOURCES will your advertising campaign need?
» How do you CONTROL expenses and monitor success?