Good sign design begins with a survey of your location and building, or an analysis of the architectural design. Traffic volumes and patterns are noted. Visibility is considered.

The bottom line is that your sign company must be able to assure your signs’s visibility and readability under standard conditions.

This information is blended with your name and logo, the architectural design of your building and your marketing plans to develop a street presentation unique and effective for your business.

If you don’t have a logo or unique type style, your sign company’s professional designers can usually help develop one that you can use throughout your business and other advertising media to reinforce or “brand” your business.

The sign must be large enough so the customer can read, react, and stop safely. A sign package with low readability becomes little more than a street address.

Make sure your signs will be designed to their maximum potential to keep your site “branded” and capable of influencing a purchase, as well as complimenting site architecture.