Business Signs: Most Effective; Least Expensive
According to the U. S. Small Business Administration (SBA), signs are the most effective, yet least expensive form of advertising.
They remain “at work” promoting your business’ visibility 24 hours a day, 7 days a week—combining “affordability and availability with an excellent return on investment.”
How signs work for you:
1) Signs indicate your presence.
2) Signs can influence customers’ shopping habits.
3) Signs help create your brand image.
4) Signs extend recall of other advertising efforts.
5) Signs develop a memory for a location.
6) Signs convert customers to sales.
So, what kind of sign do you need?
A Good Sign for Your Business
Good sign design begins with a survey of your location and building, or an analysis of the architectural design. Traffic volumes and patterns are noted. Visibility is considered.
The bottom line is that your sign company must be able to assure your signs’s visibility and readability under standard conditions.
This information is blended with your name and logo, the architectural design of your building and your marketing plans to develop a street presentation unique and effective for your business.
If you don’t have a logo or unique type style, your sign company’s professional designers can usually help develop one that you can use throughout your business and other advertising media to reinforce or “brand” your business.
The sign must be large enough so the customer can read, react, and stop safely. A sign package with low readability becomes little more than a street address.
Make sure your signs will be designed to their maximum potential to keep your site “branded” and capable of influencing a purchase, as well as complimenting site architecture.
Full-Service Sign Company
Just as there are many kinds of signs, there are many kinds of sign companies. There are also many services – and levels of service – offered by sign companies.
As a full service sign company, Ace Signs offers complete assistance with your business signs. We will come to your location and develop a checklist of your needs. If desired, we’ll perform traffic or readership surveys to assist in understanding and predicting the return you’ll realize on your sign investment.
We’ll analyze your building, we’ll know your city’s ordinances and codes, and we’ll obtain the necessary sign permits. We will also help you select the type of sign that will work best for your business.
Once all the preliminary work is done, Ace Signs will design, build and install your sign, and provide ongoing maintenance and service.
Auto Sign Design, Delivery and Installation
Bestex MotorPlex
Keller, TX
I have had many people tell me that this sign is highly visible and attractive. Thanks for the effort in design and delivery.
Owner/Manager, Bestex Motorplex, Keller, Texas
Your Business Sign: 24/7/365 Advertising
Signs are the most affordable means of advertising for many businesses, and most businesses — new or not — don’t have a dollar to waste.
The United States Small Business Administration says, “…signs are the most effective, yet least expensive form of advertising for the small business.”
What’s more, signs are always on the job for you, advertising 24 hours a day, 365 days a year.
Your Sign is Important Advertising
In the United States we average 1.35 occupants per car, and each car travels about 15,000 miles per year. In addition, about 40 million Americans move annually to a new home. All this mobility means your effective sign captures large viewing audiences.
Our society is very mobile, consumer oriented and communication driven. Your on-site business sign functions as an important advertising and marketing device.
Unlike advertising in the newspaper or television, once your sign is paid for, it turns into an excellent source of advertising and never-ending return on investment.
As consumers pass by your place of business, an effective on-premise sign will attract and direct the consumers when they are ready to make a decision or purchase.
A Sign That You Are Open for Business
Your sign indicates that you are there, and is an invitation for customers and/or clients. Without adequate signage, potential customers may not notice your business.
You can change shopping habits with effective signage. With adequate signage, you can potentially shift the choice of a consumer’s purchase or perhaps encourage an unplanned stop. Your sign represents your point of purchase.
How easily can consumers find you?
Most businesses rely on impulse purchases to maintain profitability. Gas stations, hotels, and fast food establishments represent several industries that rely heavily on effective signage.
On-premise signs reinforce all other media advertising and maximizes advertising effectiveness at a low cost.
Do you need a sign? Is your sign doing an effective job?
Branding Your Business with Signage
How well does your sign brand your store location?
A sign should “brand” a location just as a product label brands the product. If an attractive image is not communicated by the sign, the business may not be sending the right message… therefore, may not be reaching the clientele it seeks.
Every site development and sign program strategy will benefit if the on-premise sign is made the focal point of the site. Your sign should catch the customer’s attention and lead them to your business.
A measurable positive effect on gross revenues should immediately result from an appropriate use of a sign for your business.
