They remain “at work” promoting your business’ visibility 24 hours a day, 7 days a week—combining “affordability and availability with an excellent return on investment.”

How signs work for you:

1) Signs indicate your presence.

2) Signs can influence customers’ shopping habits.

3) Signs help create your brand image.

4) Signs extend recall of other advertising efforts.

5) Signs develop a memory for a location.

6) Signs convert customers to sales.

So, what kind of sign do you need?

When I began the process of developing the plans for a new LED display for one of my shopping centers, I did a great deal of research into LED displays and the sign contractors who install them.

From our inquiries, we found that one company has been involved in a large number of these projects and was highly recommended to us by others who have used them to do this type of work – Ace Sign Company.

Ace Signs was the only company that could provide a turn-key project from design to installation, and in house service. They also provide a graphic art service that we have found invaluable.

David H Pickering, Sr., President, David H Pickering Companies

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It is with confidence that I recommend Ace Signs for your LED or general sign needs. Although I have not used Ace Signs for every project I have done, I can say that I wish I had.

As we approached this project, I sought out the advice of different vendors, and found Ace signs to be the best. Not only were they priced well, but they were also the most knowledgeable.

What I believe is their most valuable asset is the after the sale service. We have had a couple of issues that they were more than willing to resolve, months after the completion of the project.

You can trust Ace Signs.

As far as the value of the LED, we have found it to be indispensable. It has greatly added to our visibility, as we are located pretty far off the road.  It has also been an excellent communicator for us as a church. Looking back, the only thing I would change is that I would have used Ace Signs for the entire project.

If you are asking “Will this sign help our church (or business)?” the answer is YES. If you are considering another company to build, and maintain your sign DON’T!

Barry Tubbs, Associate Pastor, CenterPoint Church

The bottom line is that your sign company must be able to assure your signs’s visibility and readability under standard conditions.

This information is blended with your name and logo, the architectural design of your building and your marketing plans to develop a street presentation unique and effective for your business.

If you don’t have a logo or unique type style, your sign company’s professional designers can usually help develop one that you can use throughout your business and other advertising media to reinforce or “brand” your business.

The sign must be large enough so the customer can read, react, and stop safely. A sign package with low readability becomes little more than a street address.

Make sure your signs will be designed to their maximum potential to keep your site “branded” and capable of influencing a purchase, as well as complimenting site architecture.

This should be taken into consideration when choosing a manufacturer.
As you look on the internet you will see that most of the LED displays advertised have the same specifications and warranties, but it is the specifications that you don’t see that should impact your decision. An Ace LED specialist can help you to understand the difference in manufacturers and the specifications.

While you may find a display that may be 20% cheaper than another, there is a reason for this. Installation may be extremely difficult in which you will end up paying the difference to the sign company that installs it for you. The software that controls your sign may be Chinese based and “loosely” translated into English terms. These programs can be difficult to use and prevent you from displaying exactly the message you want. The resolution will be poor and will have a short life span in most cases by using cheap diodes without enough density.

It is a common tactic for a sales person to quote a size and a price with very few specifications to attempt to win the job by pitching a cheaply made product. We will show you various specifications in different price ranges to make sure that you are getting the absolute best product for your money.

As a full service sign company, Ace Signs offers complete assistance with your business signs.  We will come to your location and develop a checklist of your needs.  If desired, we’ll perform traffic or readership surveys to assist in understanding and predicting the return you’ll realize on your sign investment.

We’ll analyze your building, we’ll know your city’s ordinances and codes, and we’ll obtain the necessary sign permits. We will also help you select the type of sign that will work best for your business.

Once all the preliminary work is done, Ace Signs will design, build and install your sign, and provide ongoing maintenance and service.

We helped a fitness facility/spa increase business on its spa side. The business offered all kinds of physical fitness and beauty treatments, such as facials, manicures and massage. More than 200 people came in each day for physical training, but the spa was barely breaking even.

Though customers had to walk right by the spa to get to the fitness center, not a single one seemed to notice. The signs for the spa services were originally hung parallel with the walkway, and we encouraged the entrepreneur to hang them perpendicular to the walkway instead. This way, potential customers would not have to turn their heads to see the offerings.

Now, within a month of adjusting the signs, the spa is making a nice profit, and the owner is pleased with both the business income and the improved morale among spa employees.

In this case, just changing the angle of the signs should improve profits by more than $100,000 each year. Physically, this was an easy fix, but it was a difficult change to make because the owners did not see the problem. They never looked at how the signs appeared to customers.

An artist lamented to me that while his art sales were great, his art classes were not. His studio was in the middle of a round-about in a major city, so there was no shortage of traffic. Many cars passed his studio every day, but he had no signs advertising his art classes on his building. Once he put signs out, enrollment in his classes shot straight up.

Obviously, if your firm is not in a location that is visible to your customers, investing in signs makes no sense. However, if you have a great location, you must take advantage of this opportunity to promote your business, subject to the limits of local sign ordinances.

Aldermen Murray Whicher and Debbie Ross view the technology as a nuisance and have stated that digital signs have no place in the city.

It couldn’t be at a worse time considering city revenues are down more than 15% for the year and cuts may be required for vital services.

“Some on the council seem to have total disregard for the impact it will have on business and are instead pushing their personal agenda. Many businesses are considering  a move to surrounding cities that are more business friendly.” states Keith Richardson with Richardson Properties.

The United States Small Business Administration says, “…signs are the most effective, yet least expensive form of advertising for the small business.”

What’s more, signs are always on the job for you, advertising 24 hours a day, 365 days a year.