A Good Sign for Your Business
Good sign design begins with a survey of your location and building, or an analysis of the architectural design. Traffic volumes and patterns are noted. Visibility is considered.
The bottom line is that your sign company must be able to assure your signs’s visibility and readability under standard conditions.
This information is blended with your name and logo, the architectural design of your building and your marketing plans to develop a street presentation unique and effective for your business.
If you don’t have a logo or unique type style, your sign company’s professional designers can usually help develop one that you can use throughout your business and other advertising media to reinforce or “brand” your business.
The sign must be large enough so the customer can read, react, and stop safely. A sign package with low readability becomes little more than a street address.
Make sure your signs will be designed to their maximum potential to keep your site “branded” and capable of influencing a purchase, as well as complimenting site architecture.
Full-Service Sign Company
Just as there are many kinds of signs, there are many kinds of sign companies. There are also many services – and levels of service – offered by sign companies.
As a full service sign company, Ace Signs offers complete assistance with your business signs. We will come to your location and develop a checklist of your needs. If desired, we’ll perform traffic or readership surveys to assist in understanding and predicting the return you’ll realize on your sign investment.
We’ll analyze your building, we’ll know your city’s ordinances and codes, and we’ll obtain the necessary sign permits. We will also help you select the type of sign that will work best for your business.
Once all the preliminary work is done, Ace Signs will design, build and install your sign, and provide ongoing maintenance and service.
Your Business Sign: 24/7/365 Advertising
Signs are the most affordable means of advertising for many businesses, and most businesses — new or not — don’t have a dollar to waste.
The United States Small Business Administration says, “…signs are the most effective, yet least expensive form of advertising for the small business.”
What’s more, signs are always on the job for you, advertising 24 hours a day, 365 days a year.
A Sign That You Are Open for Business
Your sign indicates that you are there, and is an invitation for customers and/or clients. Without adequate signage, potential customers may not notice your business.
You can change shopping habits with effective signage. With adequate signage, you can potentially shift the choice of a consumer’s purchase or perhaps encourage an unplanned stop. Your sign represents your point of purchase.
How easily can consumers find you?
Most businesses rely on impulse purchases to maintain profitability. Gas stations, hotels, and fast food establishments represent several industries that rely heavily on effective signage.
On-premise signs reinforce all other media advertising and maximizes advertising effectiveness at a low cost.
Do you need a sign? Is your sign doing an effective job?
Branding Your Business with Signage
How well does your sign brand your store location?
A sign should “brand” a location just as a product label brands the product. If an attractive image is not communicated by the sign, the business may not be sending the right message… therefore, may not be reaching the clientele it seeks.
Every site development and sign program strategy will benefit if the on-premise sign is made the focal point of the site. Your sign should catch the customer’s attention and lead them to your business.
A measurable positive effect on gross revenues should immediately result from an appropriate use of a sign for your business.
Ace Signs is Our First Call
River Pointe Plaza
N. Little Rock, Arkansas
After researching several electronic message board companies online, we called Ace Signs and conveyed our plans to build a 50’ drive through structure that had the capabilities to house (2) 8’ x 28’ 16mm LED screens.
Jason Offut’s team came onboard with true professionalism and helped complete this mammoth project on time and budget.
The true test of a company comes after the sale, and once again, Ace has exceeded our expectations with timely service calls without exception.
I can say with zero hesitation – On our next sign purchase Ace will be our first call.
Keith Richardson, President, Richardson Properties, LLC
